Why SEO is important?
E-commerce businesses’ main goal is to make sales, may it be the product or service. The sole purpose of establishing an e-commerce site is to attract a digital audience and facilitate seamless order management. Now, your product or service may be valuable, but an e-commerce website without SEO can only be accessible to existing customers, as they are aware of your brand or its offerings. In order to increase sales and attract more customers to your e-commerce page, Search Engine Optimization plays a vital role. People usually search for products or services before they make a purchase decision based on the category, for example, mobile phones, smart watches, earbuds, etc.
What optimising your website for search engines does is, it displays your most close products or services page in the potential customer’s search results. The higher you rank, the more chances of customers landing on your e-commerce product or service page. Now this is not all of it, in this blog, let us understand the importance of SEO for e-commerce business, especially in competitive markets like the Dubai.
Understanding How SEO Works and helps an E-commerce business ( The Technical Process )
Before understanding the importance of SEO for your e-commerce business, understanding how SEO works is very important. Let us explore various stages and procedures of SEO that can help an e-commerce business increase its sales and leads.
Optimizing an e-commerce page for search engines involves a series of steps, that can make your page rank on the top of search engine result pages.
1. Optimizing the content
Optimizing the content involves adding valuable and SEO-friendly content to every product page. This involves inserting high search volume keywords, adding detailed and optimized product descriptions, adding titles, and meta descriptions, and creating useful content for the pages.
Outcome: User lands on your e-commerce pages, when they search for related or close words on Google or any other search engine.
2. Website structure and navigation
Website structure and navigation are key to offering a seamless user experience and making them easily accessible. Search engine optimization involves replacing complex URLs with clean ones that are easy for the user to read and understand which page they are on, and what they are looking for. Search engines prefer clean and simple URLs as they provide context, by inserting relevant keywords into the URL, you allow customers to easily remember, share, and promote your brand all at the same time.
Outcome: A website with a clean URL benefits from faster indexing, easy crawling, and higher rankings. This allows e-commerce businesses to establish trust and increase their leads at the same time.
3. Search intent optimization
Understanding the user’s intent behind the particular search term is important to finalize the keywords. This involves researching for keywords with high volumes and evaluating what the customer is looking for, whether it is for information, products, or answers. Using this information focusing on related keywords and creating long tail keywords can lead to increased chances of getting to new potential customers.
Outcome: By analyzing the user intent behind the respective search words, e-commerce businesses can use relative keywords and craft long-tail keywords to attract potential customers.
4. Link building
Backlinks help in establishing domain authority and content authority allowing brands to move up their ranking in the SERPs. This involves collaborating with established brands or influences and creating exciting and shareable content for the target audience.
Outcome: Backlinks play a crucial role in maintaining the website’s authority and boosting the page’s ranking on the search engine result pages.
5. UI/UX optimization
SEO also involves optimizing various aspects of both user experience and user interfaces. Making the website light by optimizing the image sizes and other aspects, mobile responsive by optimizing the layouts and images for various screen sizes and ensuring seamless navigation between all the pages. This results in a fast fast-loading, mobile-friendly and easily navigable website.
Outcome: When people find e-commerce businesses that value user experience and offer seamless online shopping experiences, they tend to stick to the same brand for their upcoming product or service purchases.
Benefits of optimizing e-commerce for search engines, E-commerce SEO.
By optimizing your e-commerce business website for search engines, you can see significant differences in how your brand’s operations with increased leads and conversions. Here are various key benefits of SEO for E-commerce businesses:
- Expanded reach : E-commerce brands can expand their products or services to reach audiences from wider demographics. SEO optimization allows your e-commerce business to attract potential customers from selected areas, age groups, and other demographics. This can significantly improve website traffic, sales, and conversion rates.
- Competitive advantage : By optimizing the website for search engines, your e-commerce website can outrank your competitors and help you achieve more leads and recognition. By appearing at the top of search results, you are more likely to attract customers and establish trust. This can help your e-commerce business to improve brand awareness and create a loyal customer base.
- Channelized targeting : SEO offers e-commerce businesses the ability to target the audience based on various demographics. This includes location, age groups, gender, occupation, interest and hobbies, language, etc. This channelized way of approaching the audience, allows e-commerce businesses to target audiences that are more likely to buy their products or services, by understanding the previous audience's behaviour.
- Increased sales : The main purpose of SEO is to drive organic traffic to the website. SEO works by addressing the audience search query, this allows e-commerce to attract potential customers. Potential customers are more likely to purchase the products or services, as they are actively seeking them. With this ability to target a portion of the audience that is more likely to make a purchase, e-commerce businesses can increase their sales and lead significantly.
- More leads : Appearing on top of the search engine results pages can significantly improve your chances of getting more leads. Most of the present customers check google before making any purchase mostly for reviews or to actively know more about a product category. When you are on the top of your competitors, users are more likely to click on the links that appear on the first page.
- Brand awareness : Consistently appearing on top of the search results for specific products or services related to your offerings, establishes trust among the consumers. It allows people to recognize your brand, associate with it, and become a loyal customer in the long run. This is one of the biggest advantages of SEO, by appearing in the first search results page, you are more likely to be trusted by the customers.
Conclusion
All in all, the importance of the SEO for an e-commerce business cannot be overstated. In highly developed cities like Dubai, SEO can make all the difference. It helps you standout from the crowd, attract potential customers, and establish brand name in the market. More than half percentage of e-commerce traffic originates from search engines, the traffic attracted using SEO is also more likely to be converted, as it is all organic. So if you are wondering SEO for e-commerce business is worth it or not? The answer is definitely yes. It can help you business significantly improve sales and conversions in the long run.
