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Client Background
A company specializing in providing cleaning solutions was eager to expand its digital presence through SEO. Despite their expertise in home care, their website was underperforming. With limited online visibility, the company realized the importance of SEO to attract more customers searching for home care services.
What the client wanted to achieve in the digital space
- The company aimed to increase the website traffic and organic leads to service a large group of people.
- The company also wanted to be among the top 5 positions related to cleaning service providers in Bangalore keywords.
Initial challenges faced by the Microfinance company in the digital space
After conducting a detailed site audit, we came across various challenges and problems that the company was facing. Some of the initial challenges faced by the company are as follows
- The company's website did not appear anywhere in search engine results pages (SERPs), resulting in limited exposure to potential customers.
- The keywords associated with the company's services are not ranking well in search engine results.
- Due to the website's poor visibility and low SERP rankings, organic search traffic to the website is minimal.
- Visitors to the website were quickly leaving without engaging, demonstrating a high bounce rate. This is due to various factors such as irrelevant content, slow loading speed, or poor user experience.
Solutions and strategies developed by our experienced SEO team to tackle the challenges
After carefully analyzing the problems faced by the institution, our senior SEO specialists have developed the following strategies to tackle the challenges.
Here’s all the thing we did to improve our client SEO performance:
- Identified and analyzed relevant keywords to target in search engine optimization efforts.
- Optimized website elements such as meta tags, headings, and content to improve search engine rankings and user experience.
- Improved the quality and relevance of website content to better align with targeted keywords and user intent.
- Ensured the website was fully optimized for mobile devices to enhance user experience and search engine visibility.
- Implemented strategies to acquire high-quality backlinks from reputable websites, enhancing the website's authority and improving search engine rankings.
Results of our outstanding strategies and results
(Monthly Results)
We are proud to share our monthly results, which demonstrate the effectiveness of our outstanding strategies. Here are some of the highlights:
- After implementing the SEO strategy, Homecare Solutions Company has received a substantial total of 9.59 thousand clicks on its website.
- The website has garnered an impressive 851 thousand impressions, indicating a significant increase in visibility among users searching for home care services.
- A majority of the targeted keywords have achieved top 10 positions in search engine results pages (SERPs), showcasing the effectiveness of the SEO efforts in improving the website's ranking and visibility.
- The successful implementation of the SEO strategy has led to a notable improvement in the company's online presence, ensuring better visibility and exposure to potential customers.
- With improved rankings and visibility, the website has witnessed an uptick in organic traffic, allowing Homecare Solutions Company to reach a broader audience and attract more visitors to its site.
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The impact of our comprehensive strategy.
The brand has established a strong online presence in the preclinical CRO industry, thanks to its SEO strategies. By optimizing important elements like content, keywords, and technical aspects, the website has gained more visibility and relevance on search engines. This has resulted in more organic traffic and business growth.
- After implementing SEO, the website experienced a significant increase in traffic, with clicks rising from 41 to 477 and impressions from 3.4k to 55.1k within a year, indicating successful optimization.
- The website began ranking for a broader range of keywords, including relevant short-tail and long-tail keywords within its niche.
- The website has seen an improvement in the quality of clicks and leads, ensuring better conversion rates and overall success through targeted engagement and relevance.
Future Plans
Achieving success in digital marketing is not achieved through one-time implementation, it requires continuous improvement with the latest trends in the digital market. Our future plans for the brand include.
- Our future plans include improving mobile-first indexing by enhancing page speed.
- We will keep ourselves updated with the latest Google SEO algorithms and use tools like Semrush, Ahref, etc. to conduct a relevant website audit for better positioning in search engine results.
- We will focus on improving backlinking strategies to increase the website's domain authority score and attract organic traffic through content marketing strategies like knowledgeable blogs.
Performance Report of Google Local Business for Homecare Solutions
