Present Clicks and Impressions
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Client Background
A leading dermatologist and trichologist service provider hired us in the year 2022 for SEO services. Despite offering reliable services to many patients across the city, they were unable to generate organic traffic through their website.
Our experienced SEO specialists conducted a site audit to find all the possible reasons that were affecting the website’s ranking in the SERPs.
What the client wanted to achieve in the digital space
- To reach a wider audience.
- Initially, the institution was only based in Bangalore, but the team and wanted to expand across other prime locations Hyderabad, and Chennai.
- Generate leads, organic traffic, and business growth.
- Wanted to establish a brand name by ranking top in Google organic search.
Initial challenges faced by the healthcare service provider in the digital space
Despite working better in the offline market, the company needed help expanding its digital presence. It was missing online opportunities to reach potential customers with these initial challenges
- The website had neither proper reach nor leads.
- They were not able to target the right audience.
- 80% of the website keywords were not effective and were ranking above 100 in the search results.
- The website content was neither optimized nor updated, resulting in not serving the right intent of the audience.
- The website UI/UX was outdated.
- The website did not have a proper authority rate which resulted in a low ranking.
- The website was also facing high bounce rates due to the outdated UI/UX elements and content. Despite services being effective, the interface and the content were not optimized precisely for the target audience.
- The website was following outdated SEO strategies.
Solutions and strategies developed by our experienced SEO team to tackle the challenges
After carefully analyzing the problems faced by the institution, our senior SEO specialists have developed the following strategies to tackle the challenges.
Here’s all the thing we did to improve our client SEO performance:
01. Comprehensive Keyword Research
We have conducted comprehensive keyword research to identify high-search volume keywords and long-tail keywords with little to medium competition.
02. On-Page SEO
With our team, we have optimized content for the website and implemented these keywords in the optimized content. Additionally developed title tags, internal link building, and updated the URLs.
03. Content Enhancement
We have also enhanced the website’s content by increasing the readability and effectively conveying their services to the audience. Crafted engaging blog content based on the intent of the audience to maximize the reach.
04. Mobile Optimization
We have optimized the site for mobile, improved the page speed, and made it mobile-responsive for improved SERPs on mobile.
05. Link Building and Outreach
Developed a unique backlinking strategy that helped us to grab high-quality and authoritative links from various other domains. This allowed us to improve the ranking as well as the website authority score.
06. Page speed optimization
One of the other reasons for experiencing low visitor flow is the loading speed of the website. We improved the page speed by improving the server response time, optimized the images, and reduced the landing page redirects.
Results of our outstanding strategies and results
The result? we have seen an instant growth in the website traffic with the implemented strategies. Below are the results of the audit.
- Within the first 6 months of conducting the site audit and implementing various SEO strategies, the website visibility increased by 80%.
- 100+ keywords started to rank in the top positions in SERPs.
- The bounce rate dropped by 25% in the last 6 months.
- The content was optimized for readability, which improved the audience engagement rate throughout various pages.
- The website witnessed 1000+ quality leads in the last 6 months.
- Provided unique blogs that drove new leads to the website.
- Focused on high-quality link building that helped to increase the domain authority score.
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What was the impact of our SEO strategies and how it has helped us to rank higher in the Google SERP
The above graph represents the success of the company over the last 1 year. We have implemented various strategies and implemented relevant ideas to achieve the following results for the website
- The website became one of the top dermatologist and trichologist service providers in the Google search engine results.
- The overall website traffic increased by 150%.
- 80% of the keywords we have developed, started ranking in the top 10 positions.
- The website has witnessed 8000 to 9000 new visitors per month.
Future Plans
Achieving success in digital marketing is not achieved through one-time implementation, it requires continuous improvement with the latest trends in the digital market. Our future plans for the brand include.
- As the number of mobile users is increasing day by day, we plan on improving the mobile-first indexing. This includes improving the page speed by 95% in Google page speed insights for both mobile and desktop.
- We will stay updated with the latest Google SEO algorithms and make the website perform better in the search engine rankings.
- We will continuously work and perform a relevant website audit with the latest SEO tools such as Semrush, Ahref, etc for better positioning of the website in the search engine results.
- We will improve our backlinking strategies to build the website’s domain authority score.
- We also plan on improving the site's traffic through content marketing via knowledgeable blogs to attract an organic audience.
