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Client Background
This IT firm is a globally recognized Microsoft Dynamics Gold Certified partner, with expertise in ERP consulting, implementation, and maintenance services. With over 15 years of experience and a team of over 100 professionals, the company offers industry-specific products and comprehensive implementation services for Microsoft Dynamics ERP and CRM solutions.
What were the expectations of the client regarding our SEO services?
- The client wanted to improve their search engine rankings for geographically targeted keywords.
- They wanted more organic traffic to their website to deliver services to more number of people.
- The client expected better user experience and website performance to reduce the bounce rates.
- They were expecting long-term sustainable results with our continued SEO support.
- They also wanted to build a strong social media presence.
The initial challenges we encountered when we began working with the client
They faced challenges in establishing their online presence and generating quality leads.
- The website operated in a competitive marketplace, with highly competitive keywords and domains.
- Despite being a dynamic partner of Microsoft, the website struggled to generate high-quality leads.
- The website had no clear structure, it needed to be more organized, and it needed proper pages to showcase its products or services.
- The website had several technical issues such as broken pages and broken images.
- The website had a poor user experience due to low-quality content, slow loading speeds, a complex user interface, and difficult navigation.
The solutions and strategies are devised by our skilled professional SEO team to address the challenges.
After carefully analyzing the problems faced by the institution, our senior SEO specialists have developed the following strategies to tackle the challenges.
Here’s all the thing we did to improve our client SEO performance:
- We conducted comprehensive site audits covering technical errors, on-page SEO issues, content quality assessment, improper use of graphics/visuals, and poor loading speed and web design.
- We performed a thorough competitor analysis to identify gaps in keywords, backlinks, and potential landing pages.
- We executed thorough keyword research and market analysis, carefully grouping and organizing keywords to target specific pages effectively.
- We developed a content structure for targeted landing pages, incorporating the latest web design principles and ensuring high-quality content.
- We crafted a creative content marketing strategy to promote and present as the leading Microsoft Dynamic Partners Company.
The outcomes of our exceptional strategies led to a significant increase in traffic.
The result? we have seen an instant growth in the website traffic with the implemented strategies. Below are the results of the audit.
- Within the initial 6 months of implementing our SEO strategies, we observed a notable growth of 80% in website traffic.
- With a comprehensive content marketing strategy, we've successfully increased our brand visibility, amplified brand mentions, and expanded our audience reach.
- As a result of our meticulously crafted digital strategy, we successfully generated qualified leads and increased prospects for lead generation.
- We observed the highest number of conversions and experienced overall business growth compared to our competitors.
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The impact of our comprehensive strategy.
The brand has established a strong online presence in the preclinical CRO industry, thanks to its SEO strategies. By optimizing important elements like content, keywords, and technical aspects, the website has gained more visibility and relevance on search engines. This has resulted in more organic traffic and business growth.
- The website became one of the top Microsoft Dynamics service providers in various regions.
- The website consistently maintains its ranking for Microsoft Dynamics 365-related keywords.
- Our concerted efforts enabled us to secure contracts with the top 10 major Microsoft Dynamics clients.
- The website experienced an influx of 6,000 to 7,000 new visitors per month.
Future SEO Road Map
Achieving success in digital marketing is not achieved through one-time implementation, it requires continuous improvement with the latest trends in the digital market. Our future plans for the brand include.
- We plan to expand our organic keyword reach by introducing additional Microsoft Dynamics services and extending our presence throughout India and the UAE.
- We aim to maintain and enhance the visibility of our landing pages in search engine results.
- Through regular blogging, we aim to produce informative content that educates our audience and raises awareness about our products and services.
- Our goal is to improve the user interface and experience of the website, prioritizing mobile optimization since 85% of our website users access it from mobile devices.
