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Client Background
This corporate gifting platform has been dedicated to creating corporate gifts that are not only eco-friendly and handcrafted but also deeply rooted in Indian craftsmanship. The company’s goal is to make recipients feel special and create lasting relationships through gifts that impress and show gratitude. They are expanding their reach and impact by entering the digital space, seeking to connect with the audience more effectively. They plan on creating a website to showcase their unique range of eco-friendly and handmade gifts. To achieve this, they will also choose us for digital marketing strategies and e-commerce.
What were the expectations of the client regarding our SEO/digital services?
- The company primarily aimed to improve its website’s UI/UX elements to offer an optimal UI/UX experience.
- The client aimed to boost their online presence and make a mark on search engines to attract more audience.
- They anticipated lasting results over time through our ongoing SEO support.
- They aimed to increase organic traffic to their website to serve a larger number of people.
- They also aimed to establish a robust digital and social media presence to foster business growth.
Initial challenges faced by the healthcare service provider in the digital space
After conducting a detailed site audit, we came across various challenges and problems that the company was facing. Some of the initial challenges faced by the company are as follows
- The website lacked in acquiring Domain Authority (DA) and Page Authority (PA).
- (75%) Seventy-five percent of the website's keywords did not appear in any search engine rankings.
- The website's content was outdated and failed to approach the appropriate audience.
- The website's PageSpeed Insights score indicated a very slow loading speed.
- The website was experiencing difficulties in attracting and generating high-quality organic leads.
- Despite offering a diverse range of gifts, the website was not successfully connecting with the intended audience.
Solutions and strategies developed by our experienced SEO team to tackle the challenges
After carefully analyzing the problems faced by the institution, our senior SEO specialists have developed the following strategies to tackle the challenges.
Here’s all the thing we did to improve our client SEO performance:
- Our designers gave a complete overhaul to the website to improve the UI/UX, ensuring an optimal experience for users.
- Performed in-depth keyword research and identified more than 100 high-traffic keywords.
- Created SEO-optimized content that specifically targets and addresses user intent.
- Concentrated efforts on building links, and securing high-quality links from reputable websites.
- Regularly tracked competitor activity and continuously updated the website with new content.
- Improved the website's metadata and loading speed to ensure optimal performance.
- Supplied more than 100 unique and trending blog posts to increase website traffic.
Results of our outstanding strategies and results
The result? we have seen an instant growth in the website traffic with the implemented strategies. Below are the results of the audit.
- Within a span of just 6 months, there was a significant 75% increase in the website's visibility, demonstrating substantial growth in its online presence.
- Successfully, over 70 keywords have been ranking within the top 5 positions in search engine results with our effective SEO strategies.
- Within a period of 6 months, the website's traffic acquisition increased threefold, showcasing significant growth in attracting visitors.
- The implementation of responsive designs contributed to achieving an all-time high in average engagement sessions, enhancing user interaction across various devices.
- With the aid of high-quality content marketing, the website's domain and page authority experienced a remarkable jump, skyrocketing from 0 to 50.
- By updating the content in alignment with the latest Google algorithm changes, we were able to reduce the bounce rates from 15%, ensuring a more engaging website experience.
- Blogs are now a primary source of traffic for the website attracting organic traffic.
- The lead conversion ratio experienced a remarkable 30% surge within the past six months alone.
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The impact of our comprehensive strategy.
The brand has established a strong online presence in the preclinical CRO industry, thanks to its SEO strategies. By optimizing important elements like content, keywords, and technical aspects, the website has gained more visibility and relevance on search engines. This has resulted in more organic traffic and business growth.
- The website has become one of the premier platforms for corporate gift sales in the Bangalore area.
- The overall website traffic witnessed a staggering 150% increase.
- The website was achieving high rankings across various platforms, including sites like Justdial.
- The website experienced a monthly traffic of 2500 to 3000 new users.
Future Plans
Achieving success in digital marketing is not achieved through one-time implementation, it requires continuous improvement with the latest trends in the digital market. Our future plans for the brand include.
- We aim to improve the website's user interface and experience, with a particular focus on mobile optimization, as 85% of our website users access it via mobile devices.
- Our strategy includes broadening our organic keyword reach through the introduction of more corporate gifts and expanding our presence across India.
- Our goal is to uphold and improve the visibility of our landing pages in search engine results.
- By consistently publishing blog posts, our objective is to create informative content that educates our audience and increases awareness about our corporate gifts.
