Present Clicks and Impressions
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Client Background
An advertising agency located in Bangalore approached us with a challenge related to their organic traffic ranking. Despite offering top-notch advertising services, their website was struggling to rank high on search engine results pages (SERPs), which in turn was affecting their online visibility and potential client acquisition.
What were the expectations of the client regarding our SEO services?
- The client wanted to improve their search engine rankings for geographically targeted keywords.
- They wanted more organic traffic to their website to deliver services to more number of people.
- The client expected better user experience and website performance to reduce the bounce rates.
- They were expecting long-term sustainable results with our continued SEO support.
- They also wanted to build a strong social media presence.
Initial challenges faced by the Advertising company in the digital space
After conducting a thorough site audit, we identified several challenges and issues that the company was facing. Some of the initial hurdles encountered by the company include:
- Low visibility in search engine results pages (SERPs).
- Difficulty in ranking well for relevant keywords.
- Limited online presence even though the company offers quality services.
- Inability to reach potential clients effectively.
- Tough competition in the digital marketing niche.
- Lack of targeted content for specific keywords.
- Technical SEO issues such as slow page loading speed and poor mobile responsiveness.
- Insufficient optimization of on-page elements like title tags and meta descriptions.
- Inadequate backlink profile affecting domain authority and search rankings.
Solutions and strategies developed by our experienced SEO team to tackle the challenges
After carefully analyzing the problems faced by the institution, our senior SEO specialists have developed the following strategies to tackle the challenges.
Here’s all the thing we did to improve our client SEO performance:
- Conducted comprehensive keyword research to identify high-volume and relevant keywords.
- Optimized on-page elements including title tags, meta descriptions, and headers.
- Developed and implemented a content strategy focusing on advertising-related content.
- Data-driven strategy and Competitive analysis to fill keyword gaps
- Addressed technical SEO issues such as improving page loading speed and enhancing mobile responsiveness.
- Implemented a backlink-building strategy to acquire high-quality backlinks from authoritative websites.
- Regularly monitored website performance and SERP rankings to identify areas for optimization and improvement.
- User experience enhancement and Expanded keyword targets
Results of our outstanding strategies and
(Monthly Results)
We are proud to share our monthly results, which demonstrate the effectiveness of our outstanding strategies. Here are some of the highlights:
- A significant increase in organic traffic
- Improved keyword rankings
- Higher visibility, resulting in increased brand recognition and website traffic
- Better user engagement
- SEO support for social media profiles
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Organic Traffic Growth
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Organic Keyword Rankings
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Monthly Impressions
The impact of our comprehensive strategy.
The brand has established a strong online presence in the preclinical CRO industry, thanks to its SEO strategies. By optimizing important elements like content, keywords, and technical aspects, the website has gained more visibility and relevance on search engines. This has resulted in more organic traffic and business growth.
- After implementing SEO, the website experienced a significant increase in traffic, with clicks rising from 41 to 477 and impressions from 3.4k to 55.1k within a year, indicating successful optimization.
- The website began ranking for a broader range of keywords, including relevant short-tail and long-tail keywords within its niche.
- The website has seen an improvement in the quality of clicks and leads, ensuring better conversion rates and overall success through targeted engagement and relevance.
Future SEO Road Map
Achieving success in digital marketing is not achieved through one-time implementation, it requires continuous improvement with the latest trends in the digital market. Our future plans for the brand include.
- We plan to expand our organic keyword reach by introducing additional Microsoft Dynamics services and extending our presence throughout India and the UAE.
- We aim to maintain and enhance the visibility of our landing pages in search engine results.
- Through regular blogging, we aim to produce informative content that educates our audience and raises awareness about our products and services.
- Our goal is to improve the user interface and experience of the website, prioritizing mobile optimization since 85% of our website users access it from mobile devices.
