Present Clicks and Impressions
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Client Background
A leading player in the market of preclinical contract research organizations (CROs), faced a critical challenge with its SERP ranking. Despite its expertise in providing comprehensive services to pharmaceutical and biotechnology companies, the company struggled to secure top positions for keywords relevant to its business. When they consulted us for our SEO services in June 2023, their website was nowhere in the SERPs.
What the client wanted to achieve in the digital space
- To reach a global audience.
- The client wanted to take advantage of the increased demand for clinical research after the COVID-19 pandemic. They aimed to increase organic traffic to their website and boost sales.
- To be at the top of the clinical research industry and expand its branches to other locations.
Initial challenges faced by the healthcare service provider in the digital space
Despite working better in the offline market, the company needed help expanding its digital presence. It was missing online opportunities to reach potential customers with these initial challenges
- The website was virtually invisible, ranking poorly in SERPs.
- Insufficient organic traffic was impacting lead generation and business growth.
- Keywords relevant to preclinical CRO services needed to be more effectively integrated into the content.
- They had duplicate content issues, which was affecting their ranking negatively.
- Limited organic traffic and visibility, affecting the potential client acquisition.
- The lack of targeted keyword optimization and content strategy reduced the number of organic visitors to the website.
Solutions and strategies developed by our experienced SEO team to tackle the challenges
After carefully analyzing the problems faced by the institution, our senior SEO specialists have developed the following strategies to tackle the challenges.
Here’s all the thing we did to improve our client SEO performance:
01. Local SEO Optimization
Targeted markets with location-based web content, optimized keywords through competitive analysis, and achieved top results with generic keywords.
02. Content Optimization
Improved content for SEO and relevance, optimized on-page elements, and developed a content calendar based on keyword research and competitor analysis.
03. Technical SEO Enhancements
Performed technical SEO audit, improved site speed, and mobile responsiveness, and optimized metadata for better search visibility.
04. Competitor Analysis
Analyzed competitor’s strategies, products/services, and marketing techniques. Use this information to create a detailed outline for your business strategy and objectives.
05. Mobile Optimization
Ensured that the website was responsive and user-friendly on mobile devices, implemented AMP pages, and optimized images and videos for faster loading and better user experience.
06. On-Page optimization
Applied best practices for title tags, meta descriptions, headings, internal links, and URL structure, and ensured that the content was relevant, engaging, and keyword-rich.
06. Backlink Building
ncreased the authority and trustworthiness of the website by acquiring high-quality backlinks from relevant and reputable sources, and avoiding spammy or low-quality links that could harm the website’s ranking.
Results of our outstanding strategies and results
The result? we have seen an instant growth in the website traffic with the implemented strategies. Below are the results of the audit.
- The growth of traffic compared to before in terms of percentage:
Clicks: 4551.56%
Impressions: 7422.22%
- The website began ranking for "preclinical CRO companies" and "drug discovery services India, drug discovery and medicinal chemistry.
- Improved clicks and leads showcased higher quality, indicating increased relevance and interest from potential clients.
- The website grew faster in terms of organic search performance, particularly in clicks and impressions, showcasing enhanced online presence and reach.
- We also managed to rank 13 keywords in the top 5 ranking. This included the main keyword the client was targeting. And the rest ranked in the top 20 positions.
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What was the impact of our SEO strategies and how it has helped us to rank higher in the Google SERP
The brand has established a strong online presence in the preclinical CRO industry, thanks to its SEO strategies. By optimizing important elements like content, keywords, and technical aspects, the website has gained more visibility and relevance on search engines. This has resulted in more organic traffic and business growth.
- The website became one of the top dermatologist and trichologist service providers in the Google search engine results.
- The overall website traffic increased by 150%.
- 80% of the keywords we have developed, started ranking in the top 10 positions.
- The website has witnessed 8000 to 9000 new visitors per month.
The worldwide traffic for a month is nearly 19 users.
Future Plans
Achieving success in digital marketing is not achieved through one-time implementation, it requires continuous improvement with the latest trends in the digital market. Our future plans for the brand include.
- Implement advanced technical SEO techniques like schema markup to increase the visibility of the website to provide additional information to the search engine to help us in ranking.
- Prioritize mobile optimization by ensuring fast loading times, responsive design, and intuitive navigation to enhance user experience on mobile devices.
- Develop a comprehensive backlink strategy focused on acquiring high-quality backlinks from authoritative websites within the industry to improve domain authority.
- Monitor search engine algorithms for proactive adjustments.
- Conduct regular audits to identify and address potential SEO issues.
- Conduct regular technical SEO audits to identify and address issues. such as crawl errors, duplicate content, and site structure issues.
- Utilize data analytics tools to track key metrics, analyze user behavior, and gain insights.
