Over All Ads development in Clicks and Impressions
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Impressions
Client Background
A well-established microfinance institution provides financial services to underserved communities across the rural parts of India. The company initiated many successful campaigns that have turned it into a leading microfinancing company in India. However, despite all the successful initiatives and fame the institution has been facing challenges in generating quality leads through its website.
What the client wanted to achieve in the digital space
- The company aimed to increase the website traffic to 10,000 users per month.
- The company also wanted to be among the top 5 positions in the microfinancing market.
- Wanted to expand their services across other parts of the country.
- The company wanted to hire resources for its services by targeting specific keywords on the career page.
Initial challenges faced by the Microfinance company in the digital space
After conducting a detailed site audit, we came across various challenges and problems that the company was facing. Some of the initial challenges faced by the company are as follows
- The organic traffic amounted to only 5,650 users per month. Most of the traffic originated from branded search queries. (Not from organic keywords)
- The site also experienced poor SERP rankings and an ineffective URL tagging system which was the reason behind the reduced traffic. (there was practically no organic traffic from the organic channel.)
- The site was also experiencing slope loading speeds and was not optimized for the mobile which resulted in increased bounce rate.
- The amount of organic traffic from the search engines was just around 400–500 per month.
Solutions and strategies developed by our experienced SEO team to tackle the challenges
To create a new brand in a highly competitive niche, we have developed a comprehensive marketing strategy for the client.
Here’s a brief overview of the steps we took:
- Found highly competitive and search volume keywords to target.
- Created separate SEO landing pages to increase conversion opportunities.
- Analyzed and segmented competitors in the field of microfinance loans.
- First, we targeted keywords for the Bangalore location then continued across India with generic keywords.
- Optimized the Page speed for the website.
- We conducted a qualitative study to identify the target audience's expectations
- Analyzed data on competitors' mobile applications by comparing services and special deals for online channels.
- Created engaged and informative on-page blogs for generating organic leads based on user search queries.
- Performed an SEO site audit to ensure there are no glaring problems such as broken links, redirect chains, missing meta descriptions, etc.
- Used Yoast SEO, and Semrush to optimize the SEO tags.
Results of our outstanding strategies and results
(Monthly Results)
Our effective strategies led to significant growth in ads – increased reach, engagement, conversions, brand awareness, customer acquisition, and revenue. Here are the results
- Ranking for almost 80% of the most competitive keywords was pushed up from 30th to 5th and 3rd position on SERP.
- The keyword microfinance in India has more than 1000 search volumes and microfinance companies have more than 4400 search volumes and we are ranking in the top position for these keywords.
- In less than 6 months, the site’s organic traffic went from 5,650 to 14,400 users with our effective solutions.
- As part of SEO, we not only worked on increasing traffic but also increasing conversion rates.
- The bounce rate decreased to 27.3%.
- Page views increased by 63%.
- 70% of traffic increased to blog pages (Gained organic traffic from blog pages).
- The site’s current traffic value is estimated at 14.4k per month.
Results of our outstanding strategies and results
(Yearly Results)
- The site’s current organic traffic value is estimated at 126k per month.
- The company today ranks in the top 5th position for over 1000 organic keywords.
- This success highlights the effectiveness of our customized SEO strategy in attracting the right audience and converting them into valuable business opportunities.
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Website Traffic Growth
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Qualifying lead Conversion
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Excellent Ad strength
Impact
- After creating the performance max campaign we got good clicks and impressions.
- The quality of the conversions increased by 90%.
- Traffic also has been increased by 500%.
- With very little budget we have redirected traffic from other various channels.
- Received leads from a wide range of geographic locations.
Semrush Graph
Future Plans
Since we took over the site in July 2022, the website has come a long way. Organic traffic is an essential source as it makes up over 80% of the traffic the site receives. Our future plans for the company are
- The main focus is to improve 20% of the organic keywords to the top position.
- Our goal is to increase monthly organic traffic to 20k.
- Increase the number of ranking keywords from 1000 to 2000.
- User Intent + SEO = Higher Rankings, we follow and stick to this formula to maintain the ranking in the top 5 positions
- We plan to work on future SEO Strategies and Google algorithms with the latest trends to make the brand a leading company in the microfinance industry.
