Over All Ads development in Clicks and Impressions
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k+
Clicks
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Impressions
Client Background
A leading dermatologist and trichologist service provider hired us for a Google ads campaign. Initially, they were performing PPC ads but the ads were not performing well. We have taken up the project to deliver viable results for the institution through effective Google ads.
What the client wanted to achieve in the digital space
- To reach a wider audience.
- Generate leads, organic traffic, and business growth.
- Wanted to establish a brand name by ranking top in Google organic search.
- Grow the business and handle more patients.
Initial challenges faced by the healthcare service provider in the digital space
Their initial PPC ads suffered from various challenges including account issues, narrow targeting, no proper conversion tracking and etc. below is the list of main problems faced by the ads
- The lead conversion ratio showed very minimal impact.
- Low digital visibility for the ads: 20%, even after spending a lot of money.
- A low number of reach and quality leads.
- The website was dealing with a High bounce rate.
- The Ads were having very low click-through rates (CTR).
- The ads were experiencing a high Cost Per Click (CPC).
Solutions
As part of our commitment to improving the Google Ads campaign for the dermatologist and trichologist service provider, we implemented several strategic solutions.
Here’s a brief overview of the steps we took:
- We conducted thorough research to identify relevant keywords related to dermatology and trichology services.
- Rewrote ad headlines and descriptions to be more compelling and relevant by highlighting their USPs.
- Refined audience targeting to reach potential patients actively seeking dermatological and trichological solutions.
- We adjusted our bidding strategies to maximize conversions within our budget. This involved monitoring bid adjustments for devices, times of day, and audience segments.
- Designed custom ad extensions (site links, callouts, and structured snippets) to enhance visibility.
- Regularly reviewed search terms and added negative keywords to prevent irrelevant clicks.
- Improved landing page experience by ensuring fast loading times, relevant content, and clear calls to action.
- Ensured that the website was mobile-friendly and optimized for speed.
- We've launched a performance max campaign featuring creative ad copy and carefully selected targeted keywords.
Results of our outstanding strategies and results
Our effective strategies led to significant growth in ads – increased reach, engagement, conversions, brand awareness, customer acquisition, and revenue. Here are the results
- The website visibility started to grow by 3X time, from 20% we reached to 100% visibility.
- 100+ Keywords ranking in the top 5 position.
- Utilizing unique content and design resulted in a 10% decrease in bounce rate.
- As the ads started ranking, the CTR increased by 20%, while the CPC decreased by 15%.
- Over the past 6 months, there has been a 100% increase in traffic, with an average of 3000 to 4000 users per month.
- With the help of the Performance Max campaign, we enhanced our audience targeting, allowing us to focus on specific demographics, interests, and behaviors across various Google platforms. This resulted in to increase the website traffic by 200%.
- An optimized Performance Max campaign and bidding strategy it helped us to increase the conversion potential and with the help of its targeting capabilities, we derived the higher conversion rates by 90% and improved overall campaign ROI.
- The Performance Max campaign achieved a broader audience reach and generated higher numbers of clicks, impressions, leads, and conversions while utilizing a smaller budget.
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Website Traffic Growth
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Qualifying lead Conversion
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Excellent Ad strength
Impact
- After creating the performance max campaign we got good clicks and impressions.
- The quality of the conversions increased by 90%.
- Traffic also has been increased by 500%.
- With very little budget we have redirected traffic from other various channels.
- Received leads from a wide range of geographic locations.
Future Plans
Achieving success in digital marketing is not achieved through one-time implementation, it requires continuous improvement with the latest trends in the digital market. Our future plans for the brand include.
- Target more cities and audience
- Add more keywords to the Google ads
- Enable customer acquisition and bid to new customers
- Will target website visitors and based on audience intent
- Improve ad quality score to decrease the cost per click and to increase the cost through rate.
